WHAT IS A BEAUTY INFLUENCER BOX?
AND HOW CAN IT HELP YOU!
- Showcases your products
- Increased online following
- Improves potential purchases
Influencers strive to engage their audience by providing content, coupled with their recommended products and brands. There are thousands of influencers all around the world who specialise in a various interests. From gaming and fitness, to beauty and lifestyle.
A beauty influencer box is a collection of products which are sent out to these profiles with a strong presence on social media or YouTube. These products are usually hand-picked, or are new products which are not available to the public yet. The goal of these boxes is to get the products featured in the influencers’ content, increasing brand awareness and consideration for future purchases.
The beauty community have been using influencer boxes for years to showcase upcoming products to a large audience. If done well, brands can guarantee the success of a particular campaign when sending to their top influencers.
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On social media, the packaging and presentation is just as important as the product itself. Having impactful and branded beauty influencer boxes aids in showcasing your product. Also, increasing the likelihood of it being featured by some of the world’s top influencers. Getting your product mentioned in long form YouTube reviews and unboxings creates consideration for your brand. In more recent times, short form content is another way to capture customers. Having an eye-catching box on social posts, reels and stories captures the customers’ attention.